What are the similarities between all of these trailers?
None of the trailers reveal too much about the film. They all end by showing the name of the film so it is the last thing the audience see and the thing they are most likely to remember. Both Scott Pilgrim vs. The world and The Last Exorcism show a lot of different clips from the movie, whereas Super 8 just follows one story line.
What have you learned about the structure of teaser trailers from analyzing your selected three?
Each one of the trailers I looked at changed in pace significantly as the trailer moved on, at the beginning there would be not very many cuts meaning that it had a slow pace, but as the trailer reached its end there would be a lot of fast cuts, giving the audience loads of little clips from the film, it would get faster and faster until it showed the films title, which would mean the audience remember it easier. This was not true however with the Super 8 trailer, as at the end they're less cuts and the pace slows down again to build tension.
Monday 23 August 2010
TRAILER.
The trailer starts off with a close-up of Scott’s face with slow, melodic, romantic music in the background. He looks at something, and then a motivated cut shows the audience that he is looking at a girl. The screen splits into two; on one half it has a close-up of Scott’s face looking in love, on the other side it has a mid shot of the girl looking at him. Someone walks past, obstructing the view of the camera. When they have gone the camera has zoomed in quite a lot and the girl is looking away from him. An insert cut on the Scott’s side of the screen shows him squeezing a plastic cup, out of nervousness. Then it cuts to a very brief two shot of them both, the briefness of this shot compared to all of the others previous to this one is very noticeable.
The words “Have you ever met someone” show up on the screen. An over-the-shoulder shot of Scott staring at her and a close-up of them holding hands, show them falling in love. The words “You love so much” appear on the screen to continue the sentence and making the audience want to see the rest of it. It cuts to a two shot of them in bed together and then a close-up of her smiling, which reiterates further that they are falling in love. All of these romantic parts lead the audience into a fake sense of security making them believe that this is a stereotypical romantic comedy. But then the words “It hurts?” show up on screen and everything changes, so far the trailer has been a stereotypical romantic film and has had a lot of the themes of that genre. But after these words disappear, it all becomes faster paced and more violent.
The sudden contrast brings humour to the trailer to make the audience laugh. Straight away rock music kicks in and a fast cutting rate increases tempo, showing a montage of Scott getting beaten up. Whilst he is getting beaten up words like; “smak”, “woosh”, “thok” and “whud” show on screen, these appear to give the violence a sort of comic book effect. It cuts to a two shot of Scott and the girl on the bus; she says “You may have to defeat my seven evil exes”, cut to a screen split in to seven sections, each section depicting a different ex. The rest of the trailer is a montage of fights and violence which reflect that of a comic book.
GENRE.
The genre is romantic comedy, but not with all of the usual conventions that you would expect to see in a romantic comedy.
PLOT.
Quite a lot is revealed about the story line, the audience will have a good idea of what could and will happen in the film.
The trailer starts off with a close-up of Scott’s face with slow, melodic, romantic music in the background. He looks at something, and then a motivated cut shows the audience that he is looking at a girl. The screen splits into two; on one half it has a close-up of Scott’s face looking in love, on the other side it has a mid shot of the girl looking at him. Someone walks past, obstructing the view of the camera. When they have gone the camera has zoomed in quite a lot and the girl is looking away from him. An insert cut on the Scott’s side of the screen shows him squeezing a plastic cup, out of nervousness. Then it cuts to a very brief two shot of them both, the briefness of this shot compared to all of the others previous to this one is very noticeable.
The words “Have you ever met someone” show up on the screen. An over-the-shoulder shot of Scott staring at her and a close-up of them holding hands, show them falling in love. The words “You love so much” appear on the screen to continue the sentence and making the audience want to see the rest of it. It cuts to a two shot of them in bed together and then a close-up of her smiling, which reiterates further that they are falling in love. All of these romantic parts lead the audience into a fake sense of security making them believe that this is a stereotypical romantic comedy. But then the words “It hurts?” show up on screen and everything changes, so far the trailer has been a stereotypical romantic film and has had a lot of the themes of that genre. But after these words disappear, it all becomes faster paced and more violent.
The sudden contrast brings humour to the trailer to make the audience laugh. Straight away rock music kicks in and a fast cutting rate increases tempo, showing a montage of Scott getting beaten up. Whilst he is getting beaten up words like; “smak”, “woosh”, “thok” and “whud” show on screen, these appear to give the violence a sort of comic book effect. It cuts to a two shot of Scott and the girl on the bus; she says “You may have to defeat my seven evil exes”, cut to a screen split in to seven sections, each section depicting a different ex. The rest of the trailer is a montage of fights and violence which reflect that of a comic book.
GENRE.
The genre is romantic comedy, but not with all of the usual conventions that you would expect to see in a romantic comedy.
PLOT.
Quite a lot is revealed about the story line, the audience will have a good idea of what could and will happen in the film.
The Last Exorcism, directed by Daniel Stamm.
TRAILER.
An establishing shot of a desolate house looks daunting and a stereotypical place for a horror movie to be set, straight away revealing the genre of the movie to the audience. The narrator talks about ancient exorcisms, the devil and demons, as he talks about this the camera pans across various ancient scriptures and shot of him seemingly meditating. The text “Ivanwood, Louisiana 2009” shows up on screen, this adds a time and a place to these events making it seem more realistic for the audience. A long shot of a burnt down mobile home makes the area seem dangerous. The text “Reverend Cotton Markus has performed over 47 exorcisms”, shows the audience that he has experience and wouldn’t get scared easily. Another establishing shot shows a nice white country house with a expensive looking pick-up truck in the front garden, this shows they’re wealth and suggests happiness, also the shot reveals that they have no other house in close proximity. The text “This will be his last” come up on screen, this is a blunt statement meaning to shock the audience. A long shot of the father and daughter cuddling show how close they are. A close-up of the girl crying shows how much this has affected her making the audience sympathize for her, the camera very briefly changes to black and white which indicates evil foreshadowing the events to the audience. Text on the screen names Eli Roth as the director, he is known for making good horror films and is synonymous with the horror genre henceforth having a pre-determined audience. A long shot of the outside of the house shows that it is dark, which is conventional for horror films. Fast cuts show the girl through a red filter, showing her to be evil. A montage of action is shown in a very short amount of time, most of it through a red filter, all of it with low key lighting, for example it shows things such as, the girl crawling on the ceiling, the reverend looking frightened, the girl pulling at her skin and the girl bending backwards in an impossible position as if she is possessed. All of these shots in a short space of time is meant to frighten and shock the audience. The title of the film The Last Exorcism shows up on the screen.
GENRE.
The genre is obviously horror; this is shown through many stereotypical and conventional themes of the horror genre.
PLOT.
Not a lot is revealed about the plot, but enough to give the audience a firm grasp on what they are going to see.
TRAILER.
An establishing shot of a desolate house looks daunting and a stereotypical place for a horror movie to be set, straight away revealing the genre of the movie to the audience. The narrator talks about ancient exorcisms, the devil and demons, as he talks about this the camera pans across various ancient scriptures and shot of him seemingly meditating. The text “Ivanwood, Louisiana 2009” shows up on screen, this adds a time and a place to these events making it seem more realistic for the audience. A long shot of a burnt down mobile home makes the area seem dangerous. The text “Reverend Cotton Markus has performed over 47 exorcisms”, shows the audience that he has experience and wouldn’t get scared easily. Another establishing shot shows a nice white country house with a expensive looking pick-up truck in the front garden, this shows they’re wealth and suggests happiness, also the shot reveals that they have no other house in close proximity. The text “This will be his last” come up on screen, this is a blunt statement meaning to shock the audience. A long shot of the father and daughter cuddling show how close they are. A close-up of the girl crying shows how much this has affected her making the audience sympathize for her, the camera very briefly changes to black and white which indicates evil foreshadowing the events to the audience. Text on the screen names Eli Roth as the director, he is known for making good horror films and is synonymous with the horror genre henceforth having a pre-determined audience. A long shot of the outside of the house shows that it is dark, which is conventional for horror films. Fast cuts show the girl through a red filter, showing her to be evil. A montage of action is shown in a very short amount of time, most of it through a red filter, all of it with low key lighting, for example it shows things such as, the girl crawling on the ceiling, the reverend looking frightened, the girl pulling at her skin and the girl bending backwards in an impossible position as if she is possessed. All of these shots in a short space of time is meant to frighten and shock the audience. The title of the film The Last Exorcism shows up on the screen.
GENRE.
The genre is obviously horror; this is shown through many stereotypical and conventional themes of the horror genre.
PLOT.
Not a lot is revealed about the plot, but enough to give the audience a firm grasp on what they are going to see.
Super 8, directed by JJ Abrams.
TRAILER.
Then JJ Abrams’ name comes up on screen as the director. He produced the movie Cloverfield so is known to be part of monster/alien movies, which again hints at the Sci-fi genre. It cuts back to the wreckage, the camera slowly panning across the wreckage. This and the slow fade ins and outs add tension for the audience. It cuts to a telephone post slowly falling, the bright lights as it hits the ground are very eye catching and grab even more audience attention. The text “It arrives” appears on screen; the use of the word “it” suggests something other worldly. It cuts to a carriage door and slowly zooms in as something hits the door from the inside. There is no other sound but the banging which draws the focus to this and once again adds more tension as the audience wait to see what’s inside. As the door gets smashed off the camera cuts away and reveals the name of the film Super 8, this leaves the audience with many questions, as they want to see what is inside the carriage.
GENRE.
Not a lot is revealed about the genre but they’re some hints like the mentioning of Area 51 and the fact that JJ Abrams is directing it. I would say that it is a Sci-fi or a monster film.
PLOT.
Not a lot, if anything is revealed about the story line, which is part of the viral marketing campaign for this film.
TRAILER.
The beginning of this trailer starts with an establishing shot of fields. Diagetic bird calls are heard in the background, which gives it a peaceful feel, luring the audience into a false sense of security. This shot lasts for about 5 seconds before it cuts away to a shot of a speeding train. This shot, along with the loud sounds of the train juxtaposed to the previous shot somewhat startling the audience.
Text then appears on the screen mentioning Area 51, which in urban myths is synonymous with Aliens, UFOs and other phenomena, which could possibly be a hint of this films genre being Sci-fi. A cut away to a close up of flashing red lights, indicates danger to the audience, also they are noticeably railway lights, which link the train to what is happening here. Text again appears on the screen saying “All materials were to be transported to a secure facility in Ohio”. This sentence shows that whatever was in Area 51 is dangerous as it has to be moved to a “secure facility”, and the use of “were to be” suggests that whatever it was, didn’t make it, building suspense for the audience.
A long shot of a car breaking through a barrier is a clear indication that it’s going towards danger and it starts driving on the train track, a shot from underneath the car reiterates this danger by showing the train coming straight at it. Stephen Spielberg’s name comes up on the screen, as he is a famous director/producer he will have a pre-determined audience and will attract crowds. It then cuts back to the action as the car hits the train in a head on collision. This can be quite shocking for the audience as it is shown very graphically. A fast cutting rate reveals the carnage of the crash; this shocks the audience with the amount of destruction.
GENRE.
Not a lot is revealed about the genre but they’re some hints like the mentioning of Area 51 and the fact that JJ Abrams is directing it. I would say that it is a Sci-fi or a monster film.
PLOT.
Not a lot, if anything is revealed about the story line, which is part of the viral marketing campaign for this film.
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